Ultimate Direction

Ultimate Direction provides functional products for trail running, ultrarunning, hiking, and FKT. In collaboration with athletes, the company creates running apparel, gear, and accessories with a focus on quality, innovative features, and technical details.

In 1985, three years before anyone else on the market, outdoor enthusiasts invented the first hydration waist-pack and handheld. This allowed athletes to effectively carry fuel and hydration with them on the trails. Almost 35 years later, they’ve reinvented the running industry with the Hydro Carry apparel, which securely built water bottle storage into their design, providing a more comfortable way to carry the essentials on a run.

Ultimate Direction improves performance and enjoyment for all running adventurers of all levels.

Official website: www.ultimatedirection.com